Friday, March 17, 2017

McCord Museum 2017 - Fashioning Expo 67

March 17 - October 1, 2017

Expo 67 marked a high point in the history of Montreal and Canada as it also highlighted Canada’s Centennial and Montreal’s 325th anniversary celebrations. 50 years later, to commemorate Montreal's 375th anniversary (and incidentally also Canada’s 150th birthday), the McCord Museum presents a new temporary exhibition Fashioning Expo 67.  In 1967, this Universal and International Exposition received over 50 million visits. The world discovered Montreal as the city opened its doors to the entire world.

Fashioning Expo 67 exhibition presents Expo 67 for the first time through the prism of fashion, as an original concept developed by the McCord Museum. 

Expo 67 was a watershed moment for Montreal. It embraced artistic and architectural expression, image-making, and also spectacle and display to promote an optimistic and forward-looking world view. Its modern mix of art, architecture, technology and design conveyed a message of boldness and creativity that resonated with the Canadian fashion milieu. Young designers and manufacturers alike seized the many opportunities to participate in Expo 67 projects, taking advantage of this exceptional showcase to make their personal creative statements on the world's stage.

The exhibition features over 60 outfits: hostess uniforms from various pavilions, clothing by Quebec designers, as well as products from every sector of the Canadian fashion industry, including hats, gloves, umbrellas, purses, jewellery, and even fur. The different sections of the exhibition also display drawings, photographs, archival film footage, and documents. In addition, there are videos of interviews that the Museum conducted with several designers from that era. 

A Conversation about Fashioning Expo 67, led by Cynthia Cooper, will take place on April 12, 2017.

The Museum’s online boutique offers exclusive items relating to Expo 67, and to other exhibitions currently on view. You can view the items and order here.

For more information on the exhibition and other activities, visit the McCord Museum website.

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