MONTREAL THROUGH THE EYES OF VITTORIO:
50 YEARS OF CITY LIFE AND GRAPHIC DESIGN
September 25, 2015 - April 10, 2016
McCord Museum presents works by internationally celebrated Montreal poster artist Vittorio Fiorucci. The public is invited to discover the graphic work of Vittorio Fiorucci who captured some great moments in the social and cultural life of Montreal from the 1960s to the end of the last century. His style is marked by simple shapes, bright colours and humour.
The exhibition consists of about 125 posters, photographs, illustrations, magazines, toys and comics, most of them from the collection of Judith Adams, Vittorio’s partner. Screenings, videos and interview excerpt are also part of the display.
The exhibition is divided into five zones. This offers a continuous journey through the unique world of Vittorio Fiorucci. The zone entitled Montreal, Cultural Metropolis depicts the Montreal’s flourishing cultural world in the early 1960s, when Vittorio’s vocation as a poster artist was established. The development of a number of artistic disciplines in Montreal at the time opened for him unexpected horizons in cinema, theatre, contemporary dance, and popular music. Some of his collaborations with the Opéra de Montréal, the Just for Laughs Festival, the Montreal International Film Festival, and the making of album covers for major Quebec artists are on display.
Another zone, Vittorio’s passion, introduces the social environment in which he evolved, as well as and his great passion for the Montreal of European restaurants, cafés, women, friendships, cars and the mixing of cultures. These themes presented an opportunity to experiment with photography, comics and collages.
The zone Vittorio the ambassador highlights photographs taken by him for publications and famous magazines, including Time. The zone Montreal, close to Vittorio’s heart reflects Vittorio’s commitment to humanitarian and charitable concerns. He was not a man of great causes, but he created posters with social and political criticism, even taking positions on international issues.
The exhibition ends with the zone Vittorio, prodigal son, which takes the visitor into the colourful childlike world that inspired his creative process. Among other objects, visitors will see Vittorio’s toy robots.
In collaboration with Les Éditions de l’Homme, the McCord Museum has also published an illustrated book on the life and career of the artist, Through the Eyes of Vittorio, written by Marc H. Choko, Curator of the exhibition. The book is available in French and English.
A Montreal street was named in his memory in 2011.
Various activities and lectures are available in conjunction with the exhibition. Find the description and schedule on the McCord Museum website.
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Hover your mouse over images for description and credits.
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